Hi, Richard,
I really don't care for shiny wood, either. I have used BC Tru-Oil also, and have used #0000 steel wool to smooth out the "high" spots (after 3-4 days of letting the finish cure) and it dulls it up quite a bit. I then used a somewhat worn piece of denim to create a somewhat satin finish. I like it. YMMV.
Regards,
Jim